MINNEAPOLIS, Sep 16, 2010 (BUSINESS WIRE) — Once a time-consuming and intimidating process, pie baking at home is back in fashion today, as a quick, easy and rewarding experience. From a classic American favorite like apple pie, or traditional holiday recipes, pies and tarts are on-trend desserts and sweet treats of choice for today’s moms. Apple pie, the most-consumed variety in the United States, especially at this time of year, is as cool as a crisp autumn evening.
With increasing pie consumption in the United States, up 16.5 percent from seven years ago, Pillsbury(R) Refrigerated Pie Crusts are helping a new generation of moms discover pie baking at home.
“When I started baking pies, I thought it would be a difficult experience. I was pleasantly surprised to find that when I began with a quality prepared crust, pie baking was not only easier, it was actually a lot of fun,” says Jennie Garth, celebrity and busy mom.
