Candace Bushnell, creator of HBO’s Sex and the City and NBC’s Lipstick Jungle, is teaming up with Meredith Corp. and its lifestyle magazine More for a new Web series, The Broadroom.

Written by Bushnell and produced by director Ellen Gittelsohn (Roseanne, Designing Women), The Broadroom will take a humorous look at workplace issues facing women.

Cast members for the show include 90210′s Jennie Garth, and Talia Balsam from Mad Men.

As part of the deal, Bushnell will pen two columns for the September and October issues of Meredith’s More, a lifestyle title targeted at women aged 40-plus.

More editor Lesley Jane Seymour said she hopes the series will become the “next ‘Lipstick Jungle.’”

“It’s funny, and a lot of women will recognize themselves,” she said. “There’s the Millennial and Boomer women, all representative of different crowds we see in business.”

The series is part of a 9-month campaign for Maybelline’s new Color Sensational Lip Color lipstick line

This entry was posted on Monday, July 27th, 2009 at 12:11 am and is filed under News & Gossip. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.